MyHome.ie Strides Forward With New Competitive Edge

Published 20th November 2006

Helios IQ from ADTECH selected to provide highly targeted online advertising through “search criteria” functionality...

London, UK – 20 November 2006. ADTECH, a leading provider of ad server technology, and MyHome.ie, Ireland’s leading property and homes portal and top five commercial Web Site, have today announced a highly significant upgrade to the MyHome.ie site. ADTECH is now responsible for serving and managing complex and highly targetted advertising campaigns through the search criteria functionality (as well as through other areas of the site). This means that MyHome.ie are no longer reliant on geo targetting (via an IP address) or simple broadband connection speeds to identify and profile traffic to the site. Instead, they can provide advertisers with an accurate picture of users and deliver relevant campaigns to a select and appropriate audience.

With the biggest source of residential listings in Ireland and over 344,020 unique users per month, the Myhome.ie site is entirely dependent on its technology to support the business. A key technology component is the ability to deliver online advertising campaigns across the Web Site – a critical revenue generator. Until now, identifying specific target audiences for these campaigns had been a difficult and unreliable process.

“We serve over 28 million page impressions per month and deliver on average around 50 advertising campaigns at the same time. Getting campaign delivery right is critical for both users and advertisers. Methods such as geo-targetting and broadband speeds just didn’t cut it for us anymore – our popularity with advertisers is dictated by our ability to deliver campaigns to an increasingly specific audience and we are now in an excellent position to do this,“ said Maire Lee-Geary, Sales Director at MyHome.ie.

Lee-Geary continued: “The Property Search function is by far our most widely utilised area – the average user visits three times per month and views around 80 pages. By applying the Helios IQ ad server to this function, we can build a targeted user profile and really investigate who our audiences are. We then deliver adverts relevant to the users interests and budget. For example we would deliver cable company adverts to those looking to buy property in a certain region where we know the cable company has good coverage. It’s a really sophisticated process. Helios IQ, in our opinion is taking online advertising to the next level – one which positions us at the cutting edge and miles ahead of the competition.”

“In my opinion MyHome.ie are at the forefront of the online market in Ireland,” said Dirk Freytag, CEO at ADTECH. “With traffic levels peaking at around 28 million impressions per month and more than 750 estate agents listing properties every day, it’s no small wonder that the site is attracting advertisers by the hundreds. We are delighted to assist MyHome.ie improve the way in which ads are delivered to the benefit of both users and advertisers.”

HELIOS IQ is a highly advanced, customisable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.