ADTECH Makes Easyodds The Odds-On Favourite

Published 4th December 2006

Online betting pioneer selects Helios IQ to increase returns for online advertisers as it launches “Know It All” Christmas quiz

London, UK – 30 November, 2006. Online betting service, easyodds (www.easyodds.com) has selected ADTECH (www.adtech.info), a leading provider of ad server technology, to increase the effectiveness of campaigns for its advertising partners. ADTECH’s HELIOS IQ will handle ads from major gaming companies including Coral, Ladbrokes, SkyBet and the recently-launched Poker Verdict. The new technology will also support easyodds’ Christmas quiz, “Know It All”, to be launched on 1 December.

easyodds provides information on the best odds on offer from online bookmakers so that gamblers can easily increase their winnings. A pioneer of the internet gaming industry, easyodds engages with visitors to encourage them to return regularly to the site. The new “Know It All” competition is the latest in its strategy to do this - it offers a daily prize of a pair of tickets to a major sporting event, including the British Open, the FA Cup Final, the Grand National and Wimbledon, to the first user to correctly answer ten sports questions. HELIOS IQ will further enhance opportunities for advertisers as it will enable easyodds to provide accurate user profiles that can be leveraged to deliver campaigns relevant to audiences’ specific interests and budgets.

With three million page impressions per month and 150,000 unique users, easyodds appeals to a wide audience as a result of the range of sports its covers. These include horseracing, soccer, golf, tennis, cricket, motor racing, athletics, snooker, darts and US sports. It also offers additional services such as ‘HorseAlert’ to tell members when and where their favourite horses are running, the ‘ThumbsUp’ racing advice and a ‘TopTipster’ monthly competition offering £500 prize money.

Tim Medley, head of marketing at easyodds, comments: “As online marketing becomes increasingly sophisticated, we need to help our advertising partners personalise their campaigns in order that they are more effective. At the same time it is essential that we continue to encourage visitors to the site by ensuring that the ads they see are relevant to them. ADTECH’s HELIOS IQ is the ideal medium with which to do this, with the added benefit that its advanced technology is straightforward to use.”

Dirk Freytag, CEO ADTECH, confirms: “In a highly competitive industry, easyodds has consistently led the way. It understands the requirements of both its advertisers and users and recognises the importance of making sure these are met.”

HELIOS IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.