Virtual Universe Joins Internet Watch Foundation

Published 16th March 2007

Social Networking and Mobile Solutions Provider Joins 70 Organisations to Combat Illegal Content Online...

London, UK - 15 March 2007 — Virtual Universe has become a member of the Internet Watch Foundation (IWF), joining leading internet, IT, mobile and media organisations in the fight to minimise the availability of potentially illegal internet content.

Virtual Universe is a leading provider of social networking services, infrastructure and content to companies and consumers. For businesses seeking to monetize content and add interactivity into their online communities, Virtual Universe offers micropayment solutions, along with mobile applications and turnkey social networking and dating services with around-the-clock moderation.

Managing Director of Virtual Universe, Derek Byrne, said "The advent of Web 2.0 technologies and user-generated communities has given rise to a new level of interactivity on the internet. Brands and consumers around the globe are enjoying the benefits of this increased engagement. The Internet Watch Foundation has been incredibly effective at eradicating illegal images hosted in the UK, as well as providing a ‘Hotline’ which gives consumers a fast and easy way to report potentially illegal online content. We’re pleased to be part of the organisation and its efforts in making the internet a safer place for everyone.’

Peter Robbins, CEO, IWF, said: “The IWF’s achievements are testament to an outstanding partnership approach, securing support from the internet and mobile industry, public, Government, police and many others. Virtual Universe, with it’s expertise in mobile marketing and social networking, will be a valuable addition to our organisation.”

Virtual Universe’s involvement with the IWF continues the company’s tradition of working with organisations to educate consumers on safe practices around new interactive technologies. Last year, Virtual Universe partnered with Childnet International to develop a mobile application featuring Childnet’s ‘Friend or Foe’ interactive mobile quiz. Using Virtual Universe’s Pocket Portal on-phone mobile application, the quiz helps to teach teens about the perils of interacting with others via the internet and mobile phones, along with tips for keeping personal details confidential and avoiding potentially risky situations.