Genius Awarded With ‘Top 20 Taiwan Global Brands For 2007’ - The Company Receives It For Third Consecutive Year

Published 13th August 2007

Taiwan based Genius, one of the leading IT and Consumer Electronics brands across the globe, has once again been listed in the “2007 Top 20 Taiwan Global Brands”. This is the third consecutive year that Genius has been selected as a Taiwan Top 20 Global Brands. The award not only recognizes Genius for its long-term success, but also demonstrates the result of positioning itself in the global market as well as the strong ambition in building up the global name brand.

Hosted by the Bureau of International Trade under the guidance of the Ministry of Economic Affairs, the “Taiwan Global Brand Value Survey” conducted by Taiwan External Trade Development Council (TAITRA) and Inter brands in its fifth year since 2003. The survey evaluates the Taiwan brands based on financial analysis, the role of branding, brand strength, and brand net value to generate a list of the top 20 industries with the highest brand value of the year. According to TAITRA, the average Taiwan brand value increases this year reaches 33%, with three brands exceeding 70%, including Genius. In addition, Genius was awarded with the 15th Taiwan Excellence Award for its more than 50 award winning products over the past few years.

Mr. Alex Lee, President of KYE Systems Corp, said: “We are honored by Genius’s being one of the Top 20 Taiwan Global Brands for three consecutive years. Genius firmly believes that the faith and trust of our consumers as well as the market share are the key company goals.Since the company was established, Genius has devoted itself into building their brand name. Keeping with the “Live with Ideas” motto, Genius aims to provide consumers with easy to use, user friendly and high mobility digital peripherals. Genius shall continue its effort in brand development and share its global brand building experience with other Taiwanese industries, to contribute to building Taiwan brand value.”

Genius was established in 1985. Over the past two decades, Genius expanded from a PC peripherals manufacturer to a leading brand name in global consumer electronic products. In 2006, over 35 million Genius products were sold around the world. With the innovative advance technology as well as simple and environmental designing aesthetics, Genius products received the red dot design award in Germany, International CES Innovations Design and Engineering Awards in the USA, iF Design Award in Germany, Japan G-Mark Good Design Award for product design, and the National Gold Award of Excellence Award in Taiwan. All of these honours show that the brand name “Genius” is highly recognized by both Taiwan and the global markets.